This study aimed to evaluate whether the magnitude of attentional cueing can be modulated by the context in which the target appears. Both an arrow or a directional eye-gaze were used as non-informative cues. Targets, i.e. red patches were presented over faces or boxes, that rapresented the peripheral placeholders. A larger cueing effect was found when targets appeared on faces rather than on standard placeholder boxes. This effect was found only when a directional eye-gaze was used as non-informative cue; arrow cues did not show effects. These results suggest that gaze properties could have a social special status in orienting attention.