Implicit Racial Stereotypes may Temporarily Shift after Reading a Story

Abstract

This study demonstrated that implicit preferences for Whites compared to Blacks can be temporarily (i.e., less than a week) reduced or reversed by reading a counter-stereotypical scenario about an assault. Explicit racial associations (i.e., White = Bad, Black = Good) appear to be not a crucial component of the scenario for shifting the bias but seem to play a role in increasing the malleability effect of implicit racial attitudes. When they were not included in the scenario, a reduction of the implicit preferences for Whites compared to Blacks (Experiment 2) was observed, whereas when they were included we found a reverse of the implicit racial bias indicating a preference for Blacks than to Whites (Experiment 1).


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