The effects of the harmonization between a word’s meaning and its expression style on implicit memory: Differences between typography in vision and prosody in sounds

Abstract

An expression style refers the graphical or phonological style of language. (i.e., letters or phonemes in words). In daily life, typographies or prosodies are often made to harmonize its connotative meanings with words’ meanings they convey. To investigate the role of these harmonization, we demonstrated previously that the harmonization between words’ meaning and the typography at encoding had effects on implicit memory in the visual word-fragment completion task (WFC), which implied that harmonization facilitated visual processing of presented words. Expecting that harmonization in sound and word’s meaning has same effects, we conducted another experiment, which manipulating the harmonization between words’ meaning and their prosody in utterance, using an auditory and visual (classical) WFC. The results showed no effects of harmonization. These results suggest that typography in visual processing and prosody in auditory processing had different function in their connotative meanings.


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