Unconscious Analogical Mapping?


The paper explores the possibility for unconscious analogy-making. The first experiment demonstrates that people may see different analogies when different relations are unconsciously “highlighted” in the base. The second experiment demonstrates that people unintentionally and unconsciously start to establish a mapping between two simple structures. Various points of view about analogy-making are discussed in light of these findings. Keywords: analogy; unconscious; relational priming

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