Affective stimuli can elicit fast and automatic responses. Traditional accounts assume a dual route mechanism with one route underlying automatic processing and one route underlying controlled processing. Recent studies show that automatic processes may be affected by top-down influences. To account for this interaction between automatic and controlled processing, we present a computational model. In this model, the cognitive representation of the task influences how stimuli and responses are encoded. As a result, the model can perform fast, automatic (affective) stimulus-response translation. This automatic processing is mediated by cognitive control.